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Senior Campaign Manager (ABM)

Aberdeen · Edinburgh · Hybrid · 12 days

Runs account-based marketing for Aberdeen's strategic target accounts, from the annual roadmap to multi-channel delivery with sales.

What you'll do

  • Own the annual ABM roadmap for strategic and high-growth target accounts
  • Build 1:1 and 1:few campaigns from account insight and buying-committee mapping
  • Coordinate personalised outreach with sales across several channels
  • Track engagement, pipeline progression and commercial impact per account
  • Shift investment toward the programmes that perform best

What they're looking for

  • 5+ years in B2B or account-based marketing
  • Track record running 1:1 and 1:few ABM programmes end to end
  • Experience building target account plans together with sales
  • Ability to measure account engagement and pipeline impact
ABMAsset ManagementBuying CommitteesPipeline Metrics

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