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Demand Generation - Marketing Specialist

Kody · London · On-site · 16 days

Builds Kody's B2B enterprise marketing from the ground up, owning positioning, website, PR partners, events and account-based campaigns.

What you'll do

  • Own positioning, messaging and brand identity, plus the website and PR agencies
  • Build a B2B enterprise marketing strategy from the ground up
  • Run multi-channel campaigns across content, email, paid media and events
  • Plan account-based and executive programmes with sales and account teams
  • Set marketing KPIs and report on pipeline and commercial impact

What they're looking for

  • 5+ years in financial services, fintech, payments, SaaS or a related sector
  • Experience marketing to B2B and institutional buyers
  • Track record running field, ABM and multi-channel programmes in complex sales
  • Proven pipeline generation through marketing
  • Comfortable being both strategist and hands-on executor
B2B FintechPaymentsABMField MarketingPaid Media

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