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Lifecycle & CRM Marketing Manager

Mixam · Watford · Hybrid · 1 mo

Builds and runs Mixam's retention engine as an individual contributor: email, SMS, the rewards program, segmentation and testing.

What you'll do

  • Own the email program end to end, from strategy to copy and reporting
  • Run lifecycle journeys for the Mixam Rewards loyalty program
  • Launch SMS, incl. consent capture and governance
  • Build segments from behaviour, purchase history and loyalty status
  • Run an A/B testing roadmap across messages, offers and flows

What they're looking for

  • Proven lifecycle, CRM, retention or e-commerce marketing experience
  • Deep hands-on Klaviyo: flows, segmentation, testing, deliverability
  • Has owned or scaled a loyalty, rewards or membership program
  • Runs and interprets A/B tests and cohort analysis
  • Strong, persuasive copy for email and SMS
KlaviyoHubSpotEmail MarketingSMSLoyalty Programs

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