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Senior Product Marketing Manager

Solaris · Munich • Berlin • Frankfurt · Hybrid · 17 days

Manages Solaris's credit card portfolio from the marketing side: positioning and messaging plus campaigns that lift card activation, usage, cross-sell and lifetime value.

What you'll do

  • Analyse the credit card portfolio to find growth and optimisation potential
  • Plan, launch and optimise campaigns to raise card activation and usage
  • Use upsell and cross-sell to increase customer lifetime value
  • Define value propositions, positioning and messaging frameworks
  • Keep marketing in line with financial regulation

What they're looking for

  • 3+ years in product marketing, ideally in fintech or banking
  • Experience running activation or usage campaigns
  • Strong positioning and messaging skills
  • Comfort working with compliance and regulatory teams
Credit CardsFintechCross-sellingPositioningBanking

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