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Brand Strategy Lead

GetYourGuide · Berlin · Hybrid · 2 mo

Senior individual contributor who owns GetYourGuide's brand framework, positioning and brand health measurement, and helps other teams act on it.

What you'll do

  • Own the brand narrative, positioning and unique selling points
  • Track competitors, category shifts and changing traveller needs
  • Keep the messaging hierarchy and narrative repository current
  • Shape brand programs and research that build proof points
  • Own the brand health and equity measurement framework

What they're looking for

  • 8+ years in brand strategy, positioning or narrative development
  • Comfort working directly with data and research
  • Program management experience across functions
  • Senior IC track record; agency experience is a plus
  • Excellent written and spoken English
Brand StrategyPositioningBrand HealthMessagingTravel

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