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Acquisition Marketing Manager

Immediate Media Co · London · Hybrid · 21 days

Owns subscriber acquisition for Gardeners' World and History Extra across print and digital, against volume, CAC and LTV targets.

What you'll do

  • Own acquisition strategy for print and digital subscriptions
  • Brief paid social and search campaigns with Performance Marketing
  • Lead asset briefing with internal design and editing teams
  • Shape the funnel and influence pricing
  • Turn content and brand moments into acquisition opportunities

What they're looking for

  • Experience in subscription or acquisition marketing
  • Comfort working to CAC and LTV targets
  • Stakeholder management in a matrixed organisation
SubscriptionsPublishingPaid SocialPaid SearchCAC/LTV

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